25 June 2013
Oiselle – Brand Rise
Oiselle is a wonderful brand for women. In the not-so-distant future, branding gurus will be pointing them out as a case study on how to build a loyal consumer. There will be notes on how a great product and a passion for a lifestyle creates a revolution. Though Oiselle wouldn't be the first to create a lifestyle revolution, they'd be the first in the women's running niche category. Many of GR's men racers have been clamoring at Oiselle Sally to design and produce men's running gear. No dice on the men's gear yet, but GR runners have gone and done the next best thing: bought Oiselle women's gear. Here's a pic of their Trials Hoodie. One day Oiselle will make manpris and all the men racers will be happy.